Sell Out With This Google Ads Conversion Strategy in your PPC Campaigns

Topics

• phone numbers
• social media
• data enrichment

Video summary

The video discusses the importance of choosing a niche category for affiliates that requires immediate action, has a high price point, and helps keep costs down. The three main topics discussed are phone numbers, social media, and data enrichment.

 

Dig Deeper

Choosing a Niche Category

In affiliate marketing, it's important to choose a niche category that requires immediate action, has a high price point, and can help you keep your costs down. This way, you can focus on a smaller group of potential customers and increase the chances of making a sale.

Using Phone Numbers for Monetization

Phone calls have always been a great way for affiliates to monetize their sites. By adding a dynamic phone number to your website or lead form, you can easily generate revenue from interested customers. In fact, internal testing has shown that including a phone number on a lead form page can increase conversions by up to 7%.

Incorporating Social Media

Social media, specifically TikTok, is becoming a popular platform for affiliate marketing. With a 30% growth in users over the past few years, TikTok is a great opportunity for affiliates to reach a wider audience. Additionally, baby boomers and Gen Xers make up a large portion of TikTok users, and they are known to prefer making phone calls.

Using Data to Enrich Calls

Using data to enrich your calls and learn more about your customers is crucial in affiliate marketing. Leveraging tools like keyword transcription and sentiment analysis can help you determine which words will convert to a sale. Lead scoring can also help you adjust your bidding and geos to increase ROI.

Overall, choosing a niche category, incorporating phone numbers for monetization, leveraging social media, and using data to enrich calls are all vital components of successful affiliate marketing.