Topics
- Affiliate marketing
- Influencer marketing
- Social commerce
Video summary
In this video, Eve from Smartfluence's AI influencer marketing team breaks down 5 reasons why affiliate marketing should be added to your influencer marketing strategy. Firstly, using influencers as affiliate marketers is great for sales as customers trust influencers more than ads and blogs. Secondly, affiliate marketing can be used for traffic and lead generation, not just sales commissions. Thirdly, social commerce can be harnessed through affiliate marketing to easily convert customers. Fourthly, your ROI is high as you don't need to pay anything upfront. Lastly, it is recommended to use nano and micro influencers to begin with. Overall, affiliate marketing is a must-have for your influencer marketing strategy.
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5 Reasons to Add Affiliate Marketing to Your Influencer Marketing Strategy
Influencer marketing has taken the marketing world by storm and continues to evolve. With the rise of influencer marketing, there has been some confusion about the best strategies to use. However, adding affiliate marketing to your influencer strategy can be beneficial for several reasons.
Sales Boosting
Influencer affiliate marketing can help increase sales, especially since customers trust influencers more than traditional ads and blogs. Influencer marketers have built credibility and trust among their followers, making them an ideal platform for businesses to promote their products.
Traffic Generation
Not only does affiliate marketing generate sales, but it can also help generate website traffic. Savvy marketers can use affiliates for traffic and lead generation and pay per click, qualified lead generated, and get creative beyond just sales commissions. The traffic coming from social can also look great for your SEO purposes.
Social Commerce
Social commerce is the ability to sell products directly through social media platforms like Instagram. With taggable products and live shopping events, it's easier than ever to convert followers into customers. Affiliate marketing can help harness the power of social commerce and make it even more effective.
Low Risk - High ROI
Affiliate marketing is a low-risk strategy with high ROI. You don't have to pay for anything upfront, apart from sending products, making it a very cost-efficient way to promote your brand. Using nano and micro-influencers can also help reduce costs.
Impact on Affiliate Marketing Industry
The rise of influencer marketing has not only changed the way businesses market their products; it has also had a significant impact on the affiliate marketing industry. Influencer marketers have become an essential part of an affiliate partner program, making the industry more diverse and inclusive.
In conclusion, adding affiliate marketing to your influencer marketing strategy can be an effective way to increase sales, gain website traffic, and harness the power of social commerce. By using influencers as affiliate marketers, businesses can build trust and credibility among their target audience, resulting in a boost in revenue and ROI.
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