Google Shopping Network: Increase Your Google Network Exposure

Topics

• Power Switches
• Campaign Optimization
• Increased Exposure

Video summary

The video discusses power switches in Google Shopping Network and how they can increase exposure, provide a competitive edge, and optimize campaign objectives. The first power switch is campaign priority levels which allow for high, medium, and low priorities for different campaigns. The second power switch is segmentation within campaigns to target specific types of traffic. The third power switch is enhanced CPC, which allows for increased bidding when hitting a traffic ceiling. It is recommended to have at least 30 conversions before using enhanced CPC.

 

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Campaign Priority Levels and Power Switches

Campaign priority levels are controls within the Google Shopping Network that allow advertisers to tell Google to send different types of traffic based on campaign objectives. Power switches are controls within the Shopping Network that allow advertisers to increase their exposure without additional cost and give them a competitive edge when scaling ads on the network. High-priority, medium-priority, and low-priority levels for campaigns are recommended when doing manual bidding. Segmentation within campaigns is also recommended when scaling with lots of products and to set up different types of audiences within the Shopping Network.

Targeted Networks

To ensure that products are shown across various channels, advertisers must make sure that they turn on targeted networks in their shopping campaigns. By enabling channels such as the Search Network and YouTube, Google will also display ads on the Google Display Network for the same rate that the advertiser is already paying on the Shopping Network.

Enhanced CPC

Enhanced CPC is a bidding strategy in which Google can increase the advertisers’ bids for clicks that seem more likely to lead to a sale or conversion. It is recommended to turn on enhanced CPC once the advertiser has at least 30 conversions for either the product or campaign type. This is because with more data, Google can increase the bid by only an average of 20-30%, but when there is less data, Google will increase the bid without proper analysis.

Impact on Affiliate Marketing Industry

The use of power switches and enhanced CPC can impact the affiliate marketing industry by allowing advertisers to control their budgets better and maximizes their ad spending. With the use of power switches, advertisers can create specific campaigns for different types of audiences and products. With enhanced CPC, advertisers can maximize their budgets by only increasing bids for clicks that are more likely to lead to a conversion. This helps to ensure that sales are being made without overspending on ad campaigns. Overall, the use of these tools can benefit both advertisers and affiliates in maximizing profits and minimizing ad spend.