Topics
- Instagram marketing
- Hashtags
- Social media strategy
Video summary
The video discusses the importance of using hashtags on Instagram, but not using generic ones with millions of posts. Instead, it recommends using sets of hashtags that have a smaller number of posts, ranging from 10,000 to 200,000, and rotating these sets throughout the week to see which ones perform the best. This way, it is possible to rank for the top 9 posts in a given hashtag. By doing so, people searching for something on Instagram will be able to see your posts, page and products every day, creating multiple touchpoints that lead to more sales.
Dig Deeper
Increase your reach with specific hashtags
In order to reach a wider audience on social media, it's important to use hashtags, but not just any hashtag. The video explains that using super generic hashtags with hundreds of millions of posts on them will not benefit you. Instead, start off with a basic hashtag and let Instagram show you related hashtags that have a smaller number of posts on them. This way, you have a better chance of ranking for that hashtag and getting your content seen by more people. The video suggests creating multiple sets of hashtags with different numbers of posts and rotating them throughout the week to see which ones perform the best.
Create multiple touch-points for potential customers
It takes multiple exposures for someone to finally make a purchase, so creating multiple touch-points is crucial. By using the right hashtags and getting your content seen by more people, you're already increasing the number of touch-points. But it's important to also provide value and create trust with your audience. Share content that they will find helpful or interesting, and engage with them by responding to comments and messages. By doing so, you'll create a loyal following that's more likely to make a purchase in the future.
Impact on affiliate marketing industry
The use of specific hashtags can have a significant impact on the affiliate marketing industry. By reaching a wider audience, affiliates can promote their products more effectively and potentially increase their earnings. Additionally, creating multiple touch-points and building trust with an audience is key to successful affiliate marketing. The more someone trusts your content and recommendations, the more likely they are to make a purchase through your affiliate link.
The video provides helpful tips for using hashtags and increasing your reach on social media. It's important to remember to not just focus on the number of followers or likes, but rather creating value and trust with your audience. By doing so, you increase your chances of success in the affiliate marketing industry.
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