Topics
- Consumer engagement
- Pre-sale page
- Advertising techniques
Video summary
The video discusses the importance of engaging a consumer within the first 30 seconds of landing on a webpage and how a pre-sale page can be used as an opportunity to sell the consumer on doing business with a client. The video also emphasizes the need for a headline that matches the image in an ad and the use of clear call-to-actions to move consumers further through the sales funnel.
Dig Deeper
Key Points to Engage Consumers on your Pre-Sale Page
According to the video, a crucial element of affiliate marketing success is engaging your consumer on your pre-sale page. You only have about 30 seconds to grab their attention before they click away, so it's important to make those seconds count. To do this, your pre-sale page should:
- Be visually appealing and have a headline that coincides with your ad
- Sell your consumer on why they should do business with your client
- Include strong call to actions to move the consumer along in your sales funnel
The Difference between Facebook, Google, and Pre-Sale Strategies
Another important aspect of successful affiliate marketing is understanding the difference between Facebook, Google, and pre-sale strategies. While Facebook and Google both require effective advertising, your pre-sale page is where the selling happens. Your pre-sale page gives you the opportunity to explain to your consumer why they should choose your client's product or service.
Impact on the Affiliate Marketing Industry
One can argue that the impact of an engaging pre-sale page stretches beyond individual affiliate marketers and clients. In a competitive industry, the success of affiliate marketing as a whole may depend on effective and engaging pre-sale pages. By prioritizing this strategy, affiliate marketers and their clients can stand out from the competition and increase their chances for success.
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