Topics
- digital products photography
- mockups
- customer visualization
Video summary
In this video, Christina Scalera discusses how to improve the sale of digital download products by using photography to showcase the products. She explains that it is essential to give customers a visualization of themselves using your product. This includes getting creative with mockups and graphical representations of recent feedback or testimonials. She emphasizes that product images are just one small piece of the puzzle and that one should create comprehensive guides on how to create your own passive products that can be sold online digitally.
Dig Deeper
Why You Should Stop Selling Your Products Until You Fix This One Mistake
In this video, Christina Scalera highlights a critical mistake that most digital product vendors commit. They don't showcase the product visually to customers, which makes it challenging for customers to connect with the product or visualize it in their lives or businesses. Scalera solved the problem early in her career by taking photographs of the digital products she sold, and she has found that customers respond positively to this.
Using Photography to Sell Your Digital Products
If you are a digital product vendor struggling to convert customers, try using photography to showcase your product. You can take photographs of the printable downloads or create mock-ups that allow customers to visualize themselves using the product. You can also use graphics or photographs to represent feedback or testimonials from customers who bought the product. It also gives new customers a sense of trust in your product because they know what they are buying.
What You Should Include in Your Digital Download Product Photo
The photo of your digital download product should be visually appealing and should include the cover of the digital product and snapshots of the product's pages. The idea is to give customers a glimpse of what they will receive but not reveal the valuable contents of the product. Since you don't want to give away the entire product, showcase a few limited snapshots of the inside pages so the customer can have an idea of what the content looks like.
A Comprehensive Guide on Creating Passive Products That You Can Sell Online Digitally
If you want to create digital products that can be sold online, Christina has created a comprehensive guide to help you start. The guide will walk you through creating your passive products, such as templates or workbooks that you can sell online digitally. It's an excellent way to set up your business for success in today's digital age.
The Impact of Visuals on Affiliate Marketing
Using photography or graphics to showcase digital products has a significant impact on affiliate marketing because it helps customers to visualize the product in their lives. This visual connection prompts customers to purchase the product, which can result in a higher conversion rate for affiliates. In summary, using visuals to showcase your digital products can improve your conversion rates and help your business grow.
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