Topics
- PPC affiliates
- working with affiliates
- bidding on non-branded and branded keywords
Video summary
The video discusses what a PPC affiliate is and how they work, including bidding on non-branded and branded keywords. The main topic discussed is whether or not companies should work with PPC affiliates, which depends on their industry and business needs. It is recommended to build a relationship with trusted PPC partners and be mindful of any limits or clauses related to trademark terms. Overall, it is a decision that should be made based on internal PPC resources and budget.
Dig Deeper
Understanding PPC Affiliates
PPC affiliates are individuals who sign up for an affiliate program and use paid search results to drive traffic to a merchant's website. They do this by bidding on non-branded and branded keywords, and putting their affiliate link in the paid ad that directs potential customers to the merchant's site. PPC affiliates earn a commission for every successful purchase made through their affiliate link.
Should You Work with PPC Affiliates?
The answer is contingent on the merchant's industry and business goals. Most companies have strict rules against trademark bidding, but non-branded terms can be bid on as long as the relationship between the merchant and the PPC affiliate is trustworthy and cooperative. Hiring a trusted PPC partner can also be an option for merchants who do not have an internal PPC team but have an existing affiliate program. PPC affiliates can help smaller companies without the budget, time, or resources, but merchants need to set limits and clauses to avoid competition with internal PPC efforts and trademark terms.
Impact on Affiliate Marketing Industry
The rise of PPC affiliates has influenced the affiliate marketing industry by introducing a new way of driving traffic to merchants' websites. It can be a win-win situation for both the merchant and the affiliate, but only if they work together transparently and cooperatively. The impact of PPC affiliates in the industry also highlights the importance of setting clear rules and expectations for all parties involved in affiliate marketing.
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