Topics
- passive promotional strategies
- building an email list
- email funnel
Video summary
The video discusses two main strategies for building an audience for your website: passive promotional strategies and active promotional strategies. Passive strategies involve the user taking action on their own, such as exploring the website or signing up for an email marketing list. Active strategies are initiated by the store owner to attract visitors to the site. One effective passive strategy is adding a resources page to the site, which lists helpful resources for the audience. Another valuable page is the getting started page, which provides information for new members of the niche. Building an email list is emphasized as a valuable marketing activity, and suggestions are given for collecting email addresses. Providing a small bonus in exchange for an email address is recommended. The video also discusses an effective email funnel for sending emails to the audience, and suggests evolving the funnel over time based on what works best. The importance of delivering value to the audience and the mention of supplementary resources for further information are highlighted. The video concludes by mentioning that the next video will discuss active promotional strategies.
Dig Deeper
Passive Promotional Strategies
Passive promotional strategies are methods that allow users to take action on their own accord without direct initiation from the store owner. These strategies aim to attract visitors and keep them engaged with the site. One effective strategy is to add a resources page to the website. This page should include a comprehensive list of helpful resources for the audience, even if not all of them are affiliate links. The focus should be on providing value to the audience and helping them find what they need.
When creating a resources page, it is important to organize the list into categories and subcategories. This will make navigation easier for visitors. It is also helpful to include a table of contents and to avoid overwhelming the audience with too many alternatives for the same thing. Each resource should have a short description to explain its usefulness.
Another page that can add value to the audience is the getting started page. This page should contain all the necessary information for someone who is new to the niche. It can also serve as a platform to link to relevant previous content or prompt the creation of new content. Additionally, the getting started page can be used to highlight what the niche is about, what the website offers, and what it does not offer. It is an opportunity to dispel myths and set clear boundaries.
Building an Email List
Building an email list of the audience is a valuable marketing activity for any online business. Directly communicating with the audience through email allows bypassing intermediaries like social media platforms and marketplaces. However, it is crucial to come from a place of service and helpfulness when asking for email addresses. One effective way to collect email addresses is to ask for them at the end of content or on the getting started and resources pages.
Offering a small bonus or incentive in exchange for providing email addresses can increase the chances of getting them. This bonus could be a PDF guide, a coupon code, or a discount on paid content. It should be valuable to the audience and not too costly to produce or acquire.
Once the audience provides their email addresses, an effective email funnel can be implemented. This funnel should provide value to the audience and help them along their journey. The content delivered through emails should focus on quick wins, compelling stories, and highlighting the resources page. The goal is to keep the audience engaged and subscribed.
Impact on Affiliate Marketing Industry
These passive promotional strategies and email marketing techniques have a significant impact on the affiliate marketing industry. By providing valuable resources, engaging content, and building direct communication channels with the audience, affiliate marketers can establish trust and loyalty. This can lead to increased conversions and higher affiliate commissions.
Furthermore, the use of email marketing allows affiliate marketers to bypass the limitations of social media platforms and marketplaces. They can directly communicate with their audience, promote offers, and provide personalized recommendations. This level of direct engagement can result in stronger relationships and better conversions.
Overall, implementing passive promotional strategies and utilizing email marketing techniques can greatly benefit the affiliate marketing industry by improving audience engagement, increasing conversions, and fostering long-term relationships with customers.
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