Topics
- TikTok marketing
- Affiliate marketing
- Instagram marketing
Video summary
In this video, Brian Brewer, a successful affiliate marketer, shares his new strategy for using TikTok for affiliate marketing. Instead of relying solely on TikTok to drive traffic to his funnel, he now uses Instagram to create a community and nurture his leads with multiple touchpoints. He discusses the advantages of Instagram over TikTok, such as the ability to access the audience from different touchpoints, better DM features, and the opportunity to grow Facebook groups straight from Instagram. The video concludes with a free training course link.
Dig Deeper
New TikTok Strategy for Affiliate Marketing
In this video, Brian Brewer, a seven-figure affiliate marketer, shares his new approach to using TikTok for affiliate marketing. While TikTok is undeniably a powerful platform for gaining reach quickly, Brewer points out that its limitations make it difficult to bring people into a community. Instead, he suggests using TikTok to direct people to Instagram, where they can be nurtured as leads and engaged through multiple touch points.
TikTok's Place in Affiliate Marketing
Brewer notes that TikTok has been a valuable tool for affiliate marketers since 2020, but that it has some inherent limitations. While TikTok can help you go viral and gain quick reach, there is currently no way to build a community on the platform. For affiliate marketers looking to convert views into sales, this presents a challenge.
The New Strategy
Brewer's new approach involves using TikTok to direct people to Instagram, where he can engage with leads more fully and create a consistent brand presence. By directing viewers to his Instagram bio, Brewer is able to encourage them to follow him and consume his content. This gives him the opportunity to market to a more engaged audience, and to do so through multiple touchpoints.
The Benefits of Instagram
One key benefit of Instagram is that it allows marketers to grow their audience through reels, posts, and stories. Reels and posts can appear in followers' feeds, giving them multiple reminders of your brand and offerings. Meanwhile, stories are served right at the top of the app, making it easy to connect with engaged followers. Additionally, Instagram's DM features make it easier to get people clickable links.
The Future of Affiliate Marketing
Brewer's strategy represents a shift in how affiliate marketers use social media. As platforms like TikTok become more popular, marketers will need to find new ways to engage with leads and build communities. By using TikTok to direct people to Instagram, Brewer is able to leverage the strengths of both platforms and create a more effective marketing funnel overall.
The Impact on Affiliate Marketing
This new approach to using social media for affiliate marketing may have a significant impact on the industry as a whole. If more marketers begin using Instagram as their primary platform for nurturing and engaging with leads, it could create new opportunities for brands to connect with customers in more meaningful ways. Additionally, as Instagram continues to grow and evolve, it may become an even more powerful tool for driving sales and conversions.
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