Topics
- Campaign duplication
- New types of traffic and publishers
- Importance of seeking help for success
Video summary
The video discusses the importance of duplication in campaigns, but caution is advised in doing it slowly and smartly. The platform is tricky and proper understanding is essential before duplicating campaigns. The video also stresses the significance of adjusting to the new types of traffic and working with less traditional publishers. The team offers support and advises to ask for help when needed to succeed in the affiliate industry.
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Duplication Tips
When duplicating campaigns, do it slowly and smartly. Avoid duplicating too many campaigns at once as it can be tricky to manage, and you may end up losing money. Start with one and save to see some notifications and what's working. Duplicate those campaigns if you are not getting more than the capped amount. Also, try to understand why some campaigns are not capping before duplicating them. Double your spend once the capped issue is fixed.
Working with Less Traditional Publishers
One of the biggest differences in this platform is that it works with less traditional publishers, such as mobile apps and gaming, rather than just the usual big names like CNN and MSN. If you're smart enough to adjust your creatives to suit the new type of traffic the platform can deliver, then it's going to play along amazingly well. The click-through rates are higher, and the bids are lower, which makes it a big, untapped market that affiliates can take advantage of.
Asking for Help
If you need help, don't hesitate to ask for it. There are account managers, sales reps, and success managers whose job is to make affiliates as big and successful as possible. They have a team supporting affiliates and people doing arbitrage, so just ask for help. If the person you ask doesn't know, they will ask the team next to them. Don't be too confident to ask the right person for help as it is the simplest way to succeed.
Native Advertising and Competitors
Native advertising is different, and it can be new to many affiliates. If you don't ask from the right person, it could be one of your competitors. Therefore it's best to always ask the right people, such as the account managers or sales reps.
The impact of these factors on the affiliate marketing industry is significant. They allow affiliates to expand their reach and target potential customers who may not typically be targeted through traditional channels. Additionally, the need for support and guidance from account managers and other professionals shows that the industry is growing and evolving to meet these changing needs.
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