Topics
- Effectiveness of influencer marketing measurement
- Tracking spikes in organic channels
- Tracking URLs and sources of influencers
Video summary
The video discusses how to measure the effectiveness of influencer marketing. While it is difficult to measure accurately, there are some things you can do. One is taking a baseline of direct traffic and looking for spikes during activity on organic channels. If the influencer is using a social channel, you can track the URL or look at the source. For e-commerce sites, you can look at landing pages or unique promo codes. Larger brands can use metrics such as share of voice or Google Trends.
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Measuring Influencer Marketing
The effectiveness of influencer marketing can be quite hard to measure accurately. However, there are a few simple things that you can do to determine its impact on your business. One way to measure influencer marketing is by taking a baseline average of your direct traffic and then looking for spikes during influencer activity. Another way is to look at spikes in organic traffic especially in brand search. If influencers are using social media channels like TikTok, then you can look for the URL from that. You can also use UTMs or look at the source of links like linking bio. If your business is an e-commerce site, you can also examine the landing page that influencers direct their followers to or a unique promo code that they've been given. Lastly, if your brand is big enough, you can use metrics such as share of voice or even Google Trends by looking at Brand search to see Optics in that.
Impact on Affiliate Marketing Industry
Influencer marketing has a significant impact on affiliate marketing. As influencer marketing continues to rise, brands are looking to shift towards influencer partnerships. This has made online businesses seek alternative ways to grow and profit. Affiliate marketing is one of the ways businesses are adapting to this change since it is a cost-effective way to promote products and connect with customers. Affiliate marketing programs offer commissions to affiliates whenever they link or refer someone to a product. This has made affiliate marketing programs more lucrative for online businesses since influencers are more likely to look for long-term partnerships rather than one-off deals.
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