Topics
- on-platform experience
- pre-purchase user experience
- user-generated content
Video summary
The video discusses the importance of providing a better on-platform experience to customers and the shift towards pre-purchase user experience. It suggests creating highly engaging user-generated content that connects with customers on a human level by giving them an experience of buying a product before they actually buy it. The video emphasizes on the significance of unboxing and taste-testing videos with supplements to give customers a clear idea of what they are buying. These strategies lead to lower CPAs and CPMs and ultimately result in more conversions and profit.
Dig Deeper
Using Content to Provide the Best On-Platform Experience
In the video, the speaker mentions that Facebook rewards content that provides a better on-platform experience. This is because engagement is high and the platform sees that users are getting a lot out of the content. To take advantage of this, marketers need to create content that is highly engaging and provides real value to users. User-generated content is often popular, but it needs to go beyond the usual testimonial videos that people are accustomed to viewing. Instead, we need to create content that provides a human connection and helps the user experience what it’s like to buy the product before they’ve actually done so.
The Impact on Affiliate Marketing
The shift towards creating the best on-platform experience has a significant impact on affiliate marketing. Traditional affiliate marketing relies on creating landing pages that convert users into buyers. While this approach can be effective, it doesn’t always provide the best user experience. Instead, marketers need to focus on creating content that pre-frames users before they even land on the page. By doing so, marketers can increase conversion rates and provide a better experience for users. This is especially important in Q1 2020, as the shift towards the pre-purchase user experience becomes more pronounced.
Conclusion
In conclusion, marketers need to focus on creating highly engaging content that provides a human connection and helps users experience the product before they buy it. By doing so, marketers can provide the best on-platform experience and take advantage of Facebook’s algorithms. Affiliate marketers need to take note of this shift and focus on creating content that pre-frames users before they even land on the page. Doing so will help increase conversion rates and provide a better experience for users, which is the ultimate goal.
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