Topics
- Google Ads vs Facebook Ads
- Shopping Network
- Targeted Traffic
Video summary
The video discusses why the speaker prefers running Google ads over Facebook ads, specifically on the Shopping Network. The speaker highlights that Google only triggers ads when people are looking for something in the scope of what is being sold, leading to more traffic from potential buyers. Additionally, there are no ad creatives, and Google optimizes listings and creatives for the user. The Shopping Network is for people with intent for what they want to get, and you get full control over the quality of traffic coming in.
Dig Deeper
Why Google Ads are Better than Facebook Ads on the Shopping Network
Google Ads are better than Facebook Ads on the Shopping Network for a few reasons. Firstly, Google triggers your products when people are actually looking for something within the scope of what you're selling. This means that you only get traffic to your website from people who are already interested in buying something. Additionally, there are no ad creatives to worry about, as Google takes care of optimizing your listings and creatives for you. Lastly, you have full control over managing the keywords and search terms that lead to traffic on your site, giving you control over the quality of traffic coming in.
The Impact on the Affiliate Marketing Industry
Google Ads' effectiveness on the Shopping Network has significant potential for impact on the affiliate marketing industry. By targeting users who are already interested in purchasing a product, affiliate marketers could see a higher conversion rate and thus, higher revenue. This targeting also allows for a more efficient use of advertising budgets, as ads are only shown to relevant users. Overall, Google Ads could potentially revolutionize how affiliate marketing is done, providing better value to advertisers and higher returns for affiliate marketers.
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