Topics
- Content vs Paid Ads
- Ideal Customer
- Testing and Optimization
Video summary
The video discusses whether it's better to create content for organic traffic or run paid ads on platforms like Facebook for affiliate marketing. The answer is both, but starting with content is easier and essentially free. Content attracts ideal customers and builds trust, allowing for testing and optimization of systems before running paid ads. Paid ads can also be made more profitable by referring leads back to the content. Both content and paid ads are necessary for success in affiliate marketing.
Dig Deeper
Which traffic source is better for affiliate marketing?
The answer is both. It's easier to create content and get organic traffic when starting out because it's essentially free. Creating content that attracts your ideal customer for the affiliate program you're promoting can offer some value and do some pre-selling, then makes the recommendation to the product you're offering. Running paid ads on platforms like Facebook can put you under the gun from the get-go because money is going out before it's coming in. Ads aren't as cheap as they used to be, and there's a lot of noise in the space. It depends on how much of a budget you have to throw away while testing and optimizing.
Impact on Affiliate Marketing Industry
A content approach can help reduce risk when generating traffic while building up a little bit of an audience and backlog of content, and a content backlog and audience can help scale ads profitably down the road because the website, email follow-up sequence, and other elements are honing in on what's converting and building up trust and rapport with potential customers.
Generating leads on Facebook might not convert well, but instead of trying to sell them and then putting up their wall, you can refer them back to your content that's already created. This will help warm them up again and hopefully make more sales on the back end a week or two weeks or a month down the road. Running paid traffic and referring them to your content will help it grow faster and attract more views that can lead to more people buying your product, and that's why it's essential to do both content marketing and paid ads as both can help make your affiliate marketing campaign successful and profitable.
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