Topics
- monetization strategies
- CPM model
- affiliate marketing
- Buzzsprout affiliate marketplace
Video summary
In this video, Travis Allbritton explains the Buzzsprout affiliate marketplace and how it can help podcasters monetize their podcasts. He discusses two main monetization strategies: the CPM model, where podcast hosts are paid based on the number of downloads, and the affiliate model, where hosts are paid when the company they promote makes a sale. Travis highlights the limitations of the CPM model and the difficulty of finding cash-paying affiliate programs for entry-level podcasters. He introduces the Buzzsprout affiliate marketplace as a solution, emphasizing that it offers high-quality products with broad appeal, cash payouts, exclusive commissions, and waived influence requirements. Travis concludes by encouraging podcasters to get started with the Buzzsprout marketplace and reminds them that Buzzsprout offers support for new and existing podcasters.
Dig Deeper
Monetizing Your Podcast
When it comes to podcast monetization strategies, many podcasters tend to lean towards the CPM (cost per thousand downloads) model. In this model, podcast hosts read ads promoting products or companies, and they get reimbursed based on the number of downloads the episode receives. While this model can work well for podcasts with a large following, it becomes challenging for those with fewer downloads to make it financially sustainable. Many companies that sponsor podcasts using the CPM model require upwards of 50,000 downloads per episode.
Affiliate Marketing as an Alternative
If the CPM model doesn't work for your podcast, another viable option is affiliate marketing. Rather than getting paid based on downloads, podcast hosts get compensated whenever the company they promote makes a sale. For example, if a podcast host sells a $100 product, they might earn a $20 commission as a reward for helping the company gain a new customer. This affiliate model proves more accessible for starting podcasters.
The Challenge of Entry-Level Affiliate Programs
However, entry-level affiliate programs typically offer store credits or discounts rather than cash. This limitation can be frustrating if you're looking to monetize your podcast immediately. Additionally, to join an affiliate program that pays out in cash, you may need to meet specific influence requirements. These criteria can be challenging for podcasters with smaller shows or audiences, as they may not meet the program's standards.
The Buzzsprout Affiliate Marketplace Solution
Recognizing these challenges, Buzzsprout has created the brand-new Buzzsprout Affiliate Marketplace. This platform aims to help independent podcasters monetize their podcasts without the typical restrictions of becoming an affiliate. All the companies and products featured in the marketplace meet four important criteria:
- They are high-quality products with broad appeal.
- They pay out cash for the affiliate program.
- They offer exclusive commissions that are higher than what you can get on your own.
- They waive the level of influence requirement that can keep many podcasters from joining.
The Buzzsprout Affiliate Marketplace offers podcasters, regardless of the number of listeners they have, a convenient and inclusive way to start monetizing their podcasts. All you need to do is have your podcast hosted with Buzzsprout. If you are starting a new podcast, sign up for a new account on the Buzzsprout website. If you already have an existing podcast with a different hosting provider, Buzzsprout provides a simple tool to migrate your podcast seamlessly. Their support team is available to assist you with every step of the process.
With the launch of the Buzzsprout Affiliate Marketplace, podcasters now have a reliable and hassle-free way to generate revenue from their shows. Start monetizing your podcast today and keep podcasting!
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