Topics
- Automated Rules
- Facebook Advertising Optimization
- Scaling Rules
Video summary
The video discusses the use of automated rules in Facebook advertising to save money by cutting back on what's not working and scaling up what is working. The speaker explains that by not spending at least 2 to 4 times per ad set, the algorithm doesn't have enough data to optimize, and that statistically insignificant data sets are also not optimal for optimization. He also explains that by setting up rules, campaigns can be managed and optimized on a much more intricate scale than humans would be able to do. The speaker mentions the use of stop loss rules, optimization rules based on a stepladder approach, and a safety rule for delayed attribution and delayed reporting.
Dig Deeper
Automated Rules: What Are They and How Do They Help?
Automated rules are becoming increasingly popular among marketers. By setting up these rules, we can save money by cutting back on what's not working throughout the day and scaling up what is working. However, it's important to note that turning things off too early can hinder the algorithm's ability to optimize. That's why we commonly spend 2-4 times per ad set to ensure enough data is present for optimization.
The Benefits of Automated Rules
One of the main benefits of using automated rules is the ability to manage and optimize campaigns on a much more intricate scale than humans ever could. This is done by using rules to turn off ad sets that have spent a specified amount without sales or that have a CPA above a specified amount. However, it's also important to give Facebook a bit of breathing space at the beginning of CBO campaigns before making any drastic changes.
Impact on Affiliate Marketing Industry
The impact of automated rules on the affiliate marketing industry is still being determined. However, it's clear that these rules can greatly benefit advertisers who are looking to optimize their campaigns and save money in the process. By using these rules, affiliate marketers can rest assured that their campaigns are being managed and optimized effectively, allowing them to focus on other areas of their business.
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