Topics
- Campaign optimization
- Google's AI
- CPA
- Native search remarketing
- Increasing click-through rates
Video summary
The video discusses the minimum amount that has to be spent before making any changes to a step in a campaign. The changes could include excluding it from the campaign, bid adjusting, killing it, or segmenting into another campaign. The order of optimization is also discussed. The video also talks about using Google's AI for optimization and waiting for at least 2 weeks for it to analyze and track the data. The power of CPA is highlighted with an example of a home security campaign. The video also talks about using native search remarketing and increasing click-through rates by using countdown timers with scarcity.
Dig Deeper
Introduction
In this video, the speaker talks about how to optimize your campaign data, specifically focusing on cost per acquisition (CPA), and the power of CPA to improve your campaign performance. He also explains how to increase click-through rates (CTR) using some simple hacks on YouTube. In this blog post, we will elaborate more on the discussed topics and their impact on the affiliate marketing industry.
Optimizing CPA
To optimize your campaign data, you need to calculate your cost per lead (CPL) or CPA for each step of your campaign. The speaker suggests that for each step, you multiply the CPL or CPA that you got to that specific step. This is the minimum amount that you have to spend before making any changes to that step. Changes could be excluding it from the campaign and segmenting into another campaign, bid adjusting, killing it, whatever you decide. And that's also the order of optimization. So for example, if your CPA is $12, for each step that you see, you multiply the CPL or CPA according to that step, such as placements x3, ads x6, and so on.
The speaker warns that you should not expect the result from day 1. When you set up your campaign to CPA mode, sometimes the cost goes up instead of going down. You just need to reduce your CPA target and let it run for at least two weeks. Two weeks is the minimum time to let Google's AI analyze your data and track it. The speaker also shares an example of a home security campaign where they were able to reduce their cost per conversion from $68 to $61.84, which led to extra net income of $18,200 per month. This shows the power of CPA and how it can be used and utilized in your campaigns.
Native Search Remarketing
The speaker talks about using native search remarketing, which is like a wide way of pushing and hardcore selling to that person. For example, if you're running an online mattress site, you can start a search campaign on Google and target every one of your competitors. You can also create a different campaign for your specific brand and kill those people with another site. That site would be a white-label site, and it wouldn't have anything relating to your product. It might be an aggregation, a top 10 site with all of the top 10 mattresses online, and yours would be at the top.
Increase Click-Through Rates
The speaker shares some simple and effective hacks to increase click-through rates on YouTube. First, add countdown timers at the end of your video. This will dramatically improve your click-through rate because it adds scarcity and encourages viewers to take action. Second, add a message that tells viewers to get ready to click. By adding those two things together, you can increase your click-through rate by 40%. The speaker provides an example of an evergreen marketing campaign that says "click here and learn for free" and then shows a countdown timer at the end of the video.
Impact on Affiliate Marketing Industry
The strategies discussed in this video and blog post can have a significant impact on the affiliate marketing industry. By optimizing your campaign data and using CPA, you can improve your campaign performance and generate more net income. Native search remarketing can also help you target your competitors and increase your brand exposure. Finally, using simple hacks to improve your click-through rates can help you earn more revenue from your affiliate marketing efforts.
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