Topics
- Pre-selling traffic
- Sharing personal story/testimonials
- Building trust for more sales
Video summary
The video discusses the mistake that affiliate marketers make, lack of affiliate sales, due to not pre-selling the traffic. Pre-selling is warming up the traffic and getting referrals ready to buy before they land on the sales page. One way to warm up the traffic is by telling them your story and how the product has helped you personally. Borrowing testimonials from the sales page is also an option. Sharing personal experience or testimonials builds trust in advance. The end result is more sales.
Dig Deeper
The Importance of Pre-Selling in Affiliate Marketing
In the world of affiliate marketing, the number one mistake that marketers make is the lack of affiliate sales. One common mistake that many marketers make is the lack of pre-selling of the traffic they generate. Pre-selling is the act of warming up the traffic before sending them to the sales page.
How to Pre-Sell Your Traffic
Pre-selling can be done by telling your personal story and letting the visitors know how the product has helped you personally. People buy stories, not features. If you're trying to sell a business opportunity, demonstrate your own success with that same opportunity. Show visitors screenshots of your sales charts showing your growth before sending them to the sales pitch page. If you're trying to get people to buy a weight loss product, talk about how it helped you get back into shape.
Testimonials from Current Customers
If you don't have personal experience with the product you're trying to sell, borrowing testimonials from the sales page is also effective. Be sure to show their sales figures and talk about their fantastic results. Personal stories help to remove doubt, and in the end, trust makes the sale.
The Impact on the Affiliate Marketing Industry
Pre-selling has a significant impact on the affiliate marketing industry by building trust in advance and removes the natural distrust that a person has of a sales pitch. As a result, affiliate marketers can expect to see an increase in conversion rates and sales. The use of pre-selling has become a common practice, and affiliate marketers who implement it effectively will see better results.
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