Topics
- Creating viral content
- Metrics for a good story
- Calculating EPC for viral content
- Using pixel tracking
- Taking advantage of worldwide trends
- Steps to success
Video summary
The video provides five takeaways on how to make viral content better. The first takeaway is about the three metrics for a good story, emotional stories, and the importance of keeping tension. The second takeaway is calculating your EPC when running viral content. The third takeaway is how to use pixel tracking right on content. The fourth takeaway is about taking advantage of worldwide trends to make viral content. Finally, the fifth takeaway is about the three steps to success, which include testing a lot of creative, testing with different pixel events, and scaling successful content.
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